CEO Message

We Are Shaping the Mobility Ecosystem of the Future

Dear Stakeholders, 

The year 2024 was marked by businesses striving to navigate uncertainties and evolving market dynamics while adapting to emerging trends.

Companies that prioritized digitalization, innovation, and strong adaptability and a commitment to meeting the evolving needs of their customers—in other words, future-ready organizations—gained a competitive edge. 

In the past year, Brisa maintained its prominent position despite the challenging conditions in the market. With our operational excellence approach, we continued our R&D efforts, modernization and smart technology investments in our factories without slowing down. With our mobility transformation vision, we enriched our end-to-end integrated mobility solutions. At the same time, we succeeded in maintaining our financial strength and resilience. 

In 2024, our sales revenue reached 34.5 billion TL, with exports accounting for 32% of total revenue. Our operating profit amounted to 3.4 billion TL, and we closed the year with a net profit of 1.5 billion TL. Leveraging our strong cash generation capability, we maintained our solid balance sheet and kept our Net Debt/EBITDA ratio at an exceptionally low level of 0.6x. 

Dear Stakeholders, 

As Brisa, our goal as we move towards 2030 is to become a leading mobility company. While expanding our tire business with investments in products for the future of mobility, we are also developing our mobility solutions with new business and service models. 

With the additional USD 34 million investment publicly announced in 2023, we achieved our targeted production capacity of 3.6 million tires for the first phase of our Aksaray plant by the end of 2024. As a result, our combined annual tire production capacity across our İzmit and Aksaray plants reached 14.6 million. Our goal is to increase our combined capacity to 15.6 million by 2026. 

In 2024, we developed 30 R&D projects and introduced 148 new products, spending 421.6 million TL in R&D. According to the Türkiye R&D 250 Survey results, we remain the industry leader in the tire sector. As a reflection of our continuous R&D efforts, we continued to develop next-generation technology products compatible with hybrid and electric vehicles. We proudly introduced Lassa Revola to the market, Türkiye’s first domestically produced tire designed for electric and hybrid vehicles. We remained the sole supplier of Togg’s SUV model vehicles with our Lassa brand while also becoming the supplier of Sedan model vehicles with our Bridgestone brand. 

In 2024, we took significant steps to enhance our end-to-end services. We expanded our Otopratik and Propratik points, which we have positioned as Mobility Centers, and increased the number of charging stations for electric vehicles at Otopratik points. We also started to provide certified UTTS (National Vehicle Identification System) installation service at Otopratik points. With this service provided at Otopratik points or on-site for fleets, we aim to facilitate fleets integration into the system. In our tire retreading business, enabling optimized fleet operational costs, we introduced Veloxia, our 100% domestically developed retreading brand, alongside our existing Bandag brand. Moreover, by enhancing our service integration with Arvento Mobile Systems, we increased the total number of active devices we provide service to over 830 thousand. 

We design every step of our way of doing business, starting with the supply chain and production, on the axis of sustainability to create value together with our entire ecosystem. Within the scope of our decarbonization roadmap, we have carried out extensive work to achieve our targets for 100% renewable energy use, especially in our plants. At our Aksaray plant, we commissioned our new solar power plant with a capacity of 1 mWh in addition to our existing solar power plant with a capacity of 3.5 mWh. Within the scope of Energy Efficiency projects, we commissioned Heat Pump projects at both of our plants. With the Heat Pump Project at Aksaray plant, we received the first prize in the Energy Efficiency Project of the ICI (İSO) Green Transformation Awards. 

Preparing our workforce for the future remains one of our top priorities in our mobility transformation journey. Accordingly, with our skill-focused organization goal, we restructured the Brisa Transformation Academy in 2024 to address our employees’ evolving development needs. Our efforts were recognized on a global scale, as we received the prestigious ATD Best Award, placing us among 20 distinguished institutions from Türkiye acknowledged by the Association for Talent Development. 

Dear Stakeholders, 

I would like to extend my appreciation to all my Colleagues for their dedication and contributions throughout 2024 and to our Valued Shareholders and Business Partners for their continued trust and unwavering support.

Haluk Kürkçü
Board Member and CEO