Digitalization Journey

We Are Moving Forward Courageously In Digital Transformation…

As the leader tyre company of Turkey, we have started our digital transformation journey years ago with the rapid changes in the world and in our industry. We are pioneering our industry through the more effective use of our company resources, new business models, product and service designs, digital projects that enable us to create unique customer experiences, and we are generating added value with analytical and mobile solutions as a natural result of our innovation culture and sustainability approach. 

Digital transformation started to reshape many different areas from production to marketing and from our sales channels to the way that we generally conduct our business. In that context, we created a roadmap in line with our priorities. We approached this subject as a total way of cultural transformation and viewed it beyond digital projects. We identified smart manufacturing plant, applications that will enhance the efficiency and capabilities of our employees, customer experience, advanced data analytics, the compliance of our business partners with digitalization and e-commerce as our focal topics.

The tangible outputs of our projects we realized within this context have been measured by the independent consultancy company Digitopia. We are proud to be placed above Turkey average in Digital Maturity Index, and we are working hard to carry our digital maturity further to higher levels.

We are moving forward courageously to take the lead in our digital transformation journey with our goal of increasing the added value we create by bringing the advantages offered by new generation technologies to our industry and our country.